Every day, digital marketers find ways to have a competitive advantage over others. As digital marketers, we all know that this is a highly competitive market where everyone is trying different techniques to get ahead. But some things in the digital market are very important for everyone to improve, including the DA and PA of a website.
DA and PA are important aspects of Search Engine Optimization. But what are DA and PA, and why are they so important? Just check in full below!
What is Domain Authority (DA) in Moz?
Domain Authority (DA) is one of the most important factors for ranking well in Search Engine Results Pages (SERPs). It ranges from 1 to 100, with a higher score indicating greater ranking ability.
The DA rating is assigned to the website by MOZ. Some of the basic Moz criteria for giving a DA score are content, quality backlinks, internal backlinks, etc. These criteria are explained later in the article.
Having a high Domain Authority means that all your website pages have the potential to rank higher in search results, and a lower Domain Authority indicates a lower potential to rank well.
What is Page Authority (PA) on Moz?
Page Authority (PA) is Page Authority. Moz provides a page authority rating for specific pages, not the entire website. Page Authority predicts page rank in Search Engine Results Pages. Page Authority must be high to make a good page on search engines.
One of the main factors is the number of external links a page has. The higher the external linking of a page, the higher the page's authority.
So what are you waiting for? Start with your website SEO accordingly to develop your website to a new level.
For those of you who want to increase DA (Domain Authority) and PA (Page Authority) from Moz quickly and without increasing your website's spam score, you can use our services. You can contact KAWULA SEO.
